The biggest mistake most of us make is that we fall in love with our business or our products or our services not with our clients. The key to sustainable creative businesses is customers, so fall in love with your customers.
Your fans talk about you and your work. They market you to their friends. Find out why they love you so that you can market yourself the same way. Compliments and praise are good but not helpful for marketing yourself and your art. Find out why your fans love you. Ask them 3 simple questions that will give you the marketing words you need.
Learn to use Value Based Language to market your art. Stop talking about the product and start talking about the benefit people receive. Learn what happens to your fans and customers emotionally and intellectually when they experience you and your art.
You are the reason people want to find out more about you on line. It is hard enough to have fans and customers learn your name, don’t make it worse by adding a clever mask. E.G. Tree Branch Studio, Tree Branch productions…. Just be you… after all you are who they are connecting with. You are the source of the magic that is your brand. KISS
Julie-Anne Black shows you a great trick to help you eliminate anxiety about a future event any time any where. When anxiety is created from a fear about a specific future event, it is also your unconscious mind tapping you on the shoulder to get you to focus on how you want things to turn out. By calling to mind the feelings and thoughts you will have after the successful completion of the future event you can eliminate the present anxiety.
Networking 101 for artists. Conversations = Wealth. People are interested in your process not your ‘label. Learn how to tell your Mum what you do. Share your passion and your struggles not your job title when networking.
Use simple, event-based automation to avoid repetitive tasks.
Craig and John Paul discuss the immensely powerful Automation tools to multiply the power of your web applications. Save time and increase your results by automating tedious tasks in your Arts Business.