Are you an opportunity heat seeking missile?
Are you tired of waiting for the next gig to come to you? Well you can break that dependency by creating opportunities. Replicate your successful projects and learn how you and your art serve your customers.
Video:
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Podcast:
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Video Transcript:
Hi. I’m John Paul Fischbach, the CEO and Chief Alchemist here at the Auspicious Arts Incubator. Welcome to this week’s Hot Tip Tuesday. This Tuesday it’s the key to getting more work. I often say to artists that we are opportunity, heat seeking missiles. We look for an opportunity. We poke our head up. We find that opportunity. We seize it and we’re really good at it. We’re kind of bred that way but at good entrepreneur does two things. He seizes opportunities but also creates opportunities because it feels better to be in control.
People who work with us intensely say that the biggest relief is to know where the money is coming from for the next year or maybe three years because we teach you how to create opportunities, how to take charge of your workflow. You can’t sit at home waiting for the phone to ring, waiting for the next opportunity. You’re a successful artist. You have people that bought you and bought your art so I invite you to figure out what it was they needed and how you met their need and then go create an opportunity to meet the same need for someone else.
There’s two ways to start to do this. Look back over the past year. Number one what can you replicate? What can you repeat? What was so successful that you could easily do it again? The question is why did someone buy it or why did someone buy you to do that? What need of theirs did you meet? The second thing to look for is who are your best customers last year and what need of theirs did you meet? Are there others with the same need?
The key here is balancing the opportunities you seek with the ones you create and that is the key to getting more work. There is going to be some that you seize and some that you create so remember in the arts our real job is that we open hearts. We stretch minds and we change lives. We perform a service. We aren’t selling. We’re serving so how did you serve them. Remember in value based language terms use their words to describe how you met their need not yours.
That is for this week. If this video made sense and helped you figure out the key to getting more work please like this video. If you know someone in your world that needs to get more work share this video with them. The coolest thing you could do is put a comment below this video about what you’ve learned about getting more work and finding out the need that you met. See if you can figure out what that need was and list that because that is the biggest brain shift for us is to meet needs not sell art. Let’s start a bit of a comments collection of what those sounds like and what that looks like in language because here at the Auspicious Arts Incubator we want you to more than survive we actually want you to thrive and the best way to thrive is to subscribe. Subscribe to Hot Tip Tuesday and we’ll see you next week for more Hot Tips.
When you look for small arts grants, what you are really looking for is an opportunity to get some help to capitalize your initial creation.
Here is the secret – – Funding is insecurity, the market is security. A grant can help you realize your vision and create something cool. It’s up to you and your business and leverage the grant to maximize the return on this investment. We can help you get the marketing and business skills along with the confidence to build a grant opportunity into a viable business. So the next time you google terms like: grants for individual artists, art fund, fine arts grants, music grants, small arts grants, individual artist grants, art grants for women; realize it’s an opportunity to build and grow your own arts business for long term future success. Finding small arts grants is just a first step.
Just over a month ago, an artist friend here in Drouin rang me with the news that Montsalvat Gallery in Eltham were seeking exhibition proposals for their long gallery for November. She found this out by checking Facebook. We figured correctly they must have had a cancellation. We quickly put together a proposal which included a third artist and it was successful.
YIPEE well done that is more where your type of customers will be at.