Are you using best practice email methods to market yourself and your art? Here are 3 top tips for smarter more effective emailing.
Video:
[embedyt]https://youtu.be/F1sVVepRS8o[/embedyt]
Podcast:
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Video Transcript:
This week, I want to help you send smarter more effective emails, so I’m going to show you how.
I’m John Paul Fischbach, the CEO and Chief Alchemist here at the Auspicious Arts Incubator. You know, I’m doing this one this week because I still see emails from artists that are woeful. Email marketing is very good for artists, right? We always want to build relationships with our current customers, or our perspective customers, and email’s a great way to do that, but if your emails aren’t getting opened, and aren’t getting read, well, then you’re not building any relationships, right? So here are three best practiced tips for smarter more effective emails.
Tip number one, absolutely start using an email service provider. There’s lots of them out there. MailChimp, Mad Mimi, Constant Contact, right? Stop sending them through your personal email. When you use an email service provider, and many of them are really low cost, and some of them are free like MailChimp, you start complying with spam legislation and privacy act legislation because people can unsubscribe from you. It also lets you know who opens your email and who doesn’t, who clicks inside the email and who doesn’t. And it lets you schedule them, right? What we’ve learned is Friday is fun day. That’s the day most emails from friends get read, right, and most emails get sent on a Tuesday, so start using an email service provider.
Tip number two, is the job of the subject line is to get someone to open the email. It is not something like September News. That is the worse subject line in the world because I don’t even know what that is. September News, why should I open that? What’s it got for me? What’s the benefit or the value that’s inside the email. That’s what needs to be on your subject line. Right?
And then tip number three, is that make sure your emails are mobile responsive. Now, if you use an email service provider, that’s going to get taken care of, but know that most emails are gonna get read on a mobile device. Right? Because you’re in the arts, you have a personal relationship with them, you’re on the enjoyment emotion side of their life, so make sure that you know what your email looks like on a mobile phone and make sure that it looks good, easy to read on a mobile phone. That’s another reason to use email service providers, right.
Then there’s a whole bunch more tips, but we just don’t have time to go through it in this little short Hot Tip, right? I’d like to talk to you about using automation for your emails. I’d like to talk to you about using their name in an email subject line, but we don’t have time. So, if email is gonna be part of what you do, please, consider joining ASAP. That’s the membership program we have to help you make daily, weekly, monthly progress with your arts practice, so head over there if you want more information, and more of these tips about using email more effectively. If this was helpful please share it with another artist. What you need to do this week is make sure that you start exploring email service providers, that’s the best thing. If you only do one thing this week, look at email service providers and have a go. All right. It’s an important advertising tool, you need to use it well. I’ll see you next week.