Embrace the bigger picture of your life and your art. As artists we are spiritual beings having a human experience. Our artistic gift has amazing power. Embrace your gift and the ability you have to take people to a new place, a new experience and a new understanding. Every day you create you stretch minds, open hearts, and change lives – – you can’t help it. The world needs us NOW. Let’s get out there and make awesome art.. Lots and lots of it.
Your fans talk about you and your work. They market you to their friends. Find out why they love you so that you can market yourself the same way. Compliments and praise are good but not helpful for marketing yourself and your art. Find out why your fans love you. Ask them 3 simple questions that will give you the marketing words you need.
Learn to use Value Based Language to market your art. Stop talking about the product and start talking about the benefit people receive. Learn what happens to your fans and customers emotionally and intellectually when they experience you and your art.
As artists we are agents of change. But often we are not skilled at describing the change that our art produces. Discover your Delta Effect. Learn how to tell the story of change you create.
You are an artist in business and as such you need to know how your business is doing. Start simply tracking the numbers. Money coming in, money going out. Start to learn what it costs to run your practice as a business. It is OK to operate at a loss for the first couple of years. But you need to be AWARE.