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Market the heart not the art

Market the heart not the art

by John Paul Fischbach | February 21, 2017 | Hot Tip for Artists, Marketing & Message

Learn to use Value Based Language to market your art. Stop talking about the product and start talking about the benefit people receive. Learn what happens to your fans and customers emotionally and intellectually when they experience you and your art.

Get more people to value the arts

Get more people to value the arts

by John Paul Fischbach | February 14, 2017 | Hot Tip for Artists, Marketing & Message

If we can’t communicate clearly and persuasively about how our art benefits people. How can we expect other people to support us and our work?
Take this 7 day challenge to help people raise their awareness about the value and impact of art and creativity by spreading the message.

Do you have a more effective story to tell?

Do you have a more effective story to tell?

by John Paul Fischbach | February 7, 2017 | Hot Tip for Artists, Marketing & Message

The story you tell about your arts business may be true, but is it effective? The story you are telling may actually be killing your future. Learn how to tell your story from a more effective perspective.

How to use style sheets for your website

How to use style sheets for your website

by Alia Vryens | November 1, 2016 | Hot Tip for Artists, Marketing & Message, Office Tips

Your website has to have consistency with the look and feel of each page. Developing a style sheet will keep all your choices clean and clear.

Easier and Sexier long documents

Easier and Sexier long documents

by Alia Vryens | September 13, 2016 | Hot Tip for Artists, Marketing & Message, Office Tips

Long documents can look great when you know the right way to use Section Breaks.

Which doc is the best?

Which doc is the best?

by Alia Vryens | June 14, 2016 | Hot Tip for Artists, Marketing & Message, Office Tips

Creating the final version of any document has never been easier once you know the trick of how to look at them side by side.

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