Use the label below your art to share something unique and interesting. The inside story of the inspiration or the creation of your art is what is interesting not the dimensions and the choice of medium. Take advantage of that moment of attention to connect with the viewer.
Networking 101 for artists. Conversations = Wealth. People are interested in your process not your ‘label. Learn how to tell your Mum what you do. Share your passion and your struggles not your job title when networking.
Use the tools that make your marketing better and easier. Are you using the top 5 on-line tools that are helping people market the arts more effectively? Do you have a Website? Are you using an Email Service Provider? To you have a Sales Funnel to help create life long customers? Are you using Social Media Analytics Tools so you can measure your engagement on Social Media?
Networking is difficult for artists because some of us are a little bit introverted and we don’t really like that moving around and talking. We don’t even know what to say, so here’s a little tip. When someone comes up to you and says “What do you do?” The first thing that happens is this paralysis because we do too many things. As artists we’ve got a bunch of different things on the go so it’s difficult for us to pick one but that’s what you want to do. Pick only one thing.
