The Real Secret of Marketing
The real secret of successful marketing is to be sure the message is created from THEIR point of reference. It’s OK to for your marketing to be what you want to say but it has to be worded from your audience’s position.
Market the heart not the art
Learn to use Value Based Language to market your art. Stop talking about the product and start talking about the benefit people receive. Learn what happens to your fans and customers emotionally and intellectually when they experience you and your art.