The Real Secret of Marketing
The real secret of successful marketing is to be sure the message is created from THEIR point of reference. It’s OK to for your marketing to be what you want to say but it has to be worded from your audience’s position.
Why do your fans love you?
Your fans talk about you and your work. They market you to their friends. Find out why they love you so that you can market yourself the same way. Compliments and praise are good but not helpful for marketing yourself and your art. Find out why your fans love you. Ask them 3 simple questions that will give you the marketing words you need.
Market the heart not the art
Learn to use Value Based Language to market your art. Stop talking about the product and start talking about the benefit people receive. Learn what happens to your fans and customers emotionally and intellectually when they experience you and your art.
Customers for life
As artists we deliver value and so we have a much easier time building a customer for life and guaranteeing sales in the future.
How to pace your arts success
Success in the arts comes down to focus and consistency. But we are too impatient for success to happen, so we jump from idea to idea. Pace yourself like other small businesses. Be consistent in what you create, and stay the course. How long should you wait to judge yourself successful? Successful entrepreneurs find something viable and focus their energy for 3 – 5 years.