by John Paul Fischbach | December 5, 2017 | Hot Tip for Artists, Marketing & Message
3 stories you have to have at the ready 3 stories you have to have at the ready The facts are boring, your story is what’s interesting. There are 3 stories you must have ready at all times. FollowFollowFollow Video Transcript This week, I’m challenging you to stop...
by John Paul Fischbach | August 4, 2015 | Branding & Values, Hot Tip for Artists
Learn to use Value Based Language to market your art. Stop talking about the product and start talking about the benefit people receive. Learn what happens to your fans and customers emotionally and intellectually when they experience you and your art.
by John Paul Fischbach | July 21, 2015 | Hot Tip for Artists, Marketing & Message
You are the reason people want to find out more about you on line. It is hard enough to have fans and customers learn your name, don’t make it worse by adding a clever mask. E.G. Tree Branch Studio, Tree Branch productions…. Just be you… after all you are who they are connecting with. You are the source of the magic that is your brand. KISS