Why do your fans love you?
Your fans talk about you and your work. They market you to their friends. Find out why they love you so that you can market yourself the same way. Compliments and praise are good but not helpful for marketing yourself and your art. Find out why your fans love you. Ask them 3 simple questions that will give you the marketing words you need.
Market the heart not the art
Learn to use Value Based Language to market your art. Stop talking about the product and start talking about the benefit people receive. Learn what happens to your fans and customers emotionally and intellectually when they experience you and your art.
How does your art change people?
As artists we are agents of change. But often we are not skilled at describing the change that our art produces. Discover your Delta Effect. Learn how to tell the story of change you create.