Hot Tip Tuesday by Auspicious Arts Incubator
Bite-sized pieces of advice for artists, every week!
Your fans talk about you and your work. They market you to their friends. Find out why they love you so that you can market yourself the same way. Compliments and praise are good but not helpful for marketing yourself and your art. Find out why your fans love you. Ask them 3 simple questions that will give you the marketing words you need.
You are the reason people want to find out more about you on line. It is hard enough to have fans and customers learn your name, don’t make it worse by adding a clever mask. E.G. Tree Branch Studio, Tree Branch productions…. Just be you… after all you are who they are connecting with. You are the source of the magic that is your brand. KISS
As artists we deliver value and so we have a much easier time building a customer for life and guaranteeing sales in the future.
Are you an opportunity heat seeking missile?
Are you tired of waiting for the next gig to come to you? Well you can break that dependency by creating opportunities. Replicate your successful projects and learn how you and your art serve your customers.
Use the label below your art to share something unique and interesting. The inside story of the inspiration or the creation of your art is what is interesting not the dimensions and the choice of medium. Take advantage of that moment of attention to connect with the viewer.
Networking 101 for artists. Conversations = Wealth. People are interested in your process not your ‘label. Learn how to tell your Mum what you do. Share your passion and your struggles not your job title when networking.
Use the tools that make your marketing better and easier. Are you using the top 5 on-line tools that are helping people market the arts more effectively? Do you have a Website? Are you using an Email Service Provider? To you have a Sales Funnel to help create life long customers? Are you using Social Media Analytics Tools so you can measure your engagement on Social Media?
Networking is difficult for artists because some of us are a little bit introverted and we don’t really like that moving around and talking. We don’t even know what to say, so here’s a little tip. When someone comes up to you and says “What do you do?” The first thing that happens is this paralysis because we do too many things. As artists we’ve got a bunch of different things on the go so it’s difficult for us to pick one but that’s what you want to do. Pick only one thing.
Craig Lambie from the Auspicious Arts Incubator talks about WordPress, and how handy Wix and other drag and drop tools are for building a website. Video: Podcast: Transcript: Hi, Craig Lambie here; the Chief Tech Guru here at the
