Hot Tip Tuesday by Auspicious Arts Incubator
Bite-sized pieces of advice for artists, every week!
Do you know the difference between marketing and advertising? Are you doing the right job for the right outcome? Find out more about connecting with your customers. Video: Podcast: Video Transcript: This week, I wanna help you stop wasting time
The real secret of successful marketing is to be sure the message is created from THEIR point of reference. It’s OK to for your marketing to be what you want to say but it has to be worded from your audience’s position.
Learn to use Value Based Language to market your art. Stop talking about the product and start talking about the benefit people receive. Learn what happens to your fans and customers emotionally and intellectually when they experience you and your art.
