Hot Tip Tuesday by Auspicious Arts Incubator
Bite-sized pieces of advice for artists, every week!
The facts are boring, your story is what’s interesting. There are 3 stories you must have ready at all times. Video: Podcast: Video Transcript: This week, I’m challenging you to stop telling the boring facts and start sharing your story.
Learn to use Value Based Language to market your art. Stop talking about the product and start talking about the benefit people receive. Learn what happens to your fans and customers emotionally and intellectually when they experience you and your art.
You are the reason people want to find out more about you on line. It is hard enough to have fans and customers learn your name, don’t make it worse by adding a clever mask. E.G. Tree Branch Studio, Tree Branch productions…. Just be you… after all you are who they are connecting with. You are the source of the magic that is your brand. KISS
