Category: Marketing & Message

How to create raving fans #HTipT #175

HTT 175

The secret of successful creative businesses is developing a raving fan culture. This tip gives you the 4 things you can do to create raving fans. Video: Podcast: Video Transcript: This week, I’m gonna help you develop some raving fans.

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3 Tips for Artists Who Use Email #HTipT #171

HTT 171

Are you using best practice email methods to market yourself and your art? Here are 3 top tips for smarter more effective emailing. Video: Podcast: Video Transcript: This week, I want to help you send smarter more effective emails, so

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Market the heart not the art #HTipT #138

HTT 138

Learn to use Value Based Language to market your art. Stop talking about the product and start talking about the benefit people receive. Learn what happens to your fans and customers emotionally and intellectually when they experience you and your art.

Get more people to value the arts #HTipT #137

HTT_137

If we can’t communicate clearly and persuasively about how our art benefits people. How can we expect other people to support us and our work?
Take this 7 day challenge to help people raise their awareness about the value and impact of art and creativity by spreading the message.

The Real Secret of Marketing #HTipT #71

HTipT_71

The real secret of successful marketing is to be sure the message is created from THEIR point of reference. It’s OK to for your marketing to be what you want to say but it has to be worded from your audience’s position.